Free Content? Stay Far, Far Away!

Posted by Victoria French on


It is not uncommon for a big website company to offer you free content to put on your website. Take our advice: DO NOT USE IT!


Duplicate Content? Ain't Nobody Got Time For That!Since we are in the website development industry, we have seen this too many times. Clients come to us from having their websites built by huge website corporations, disappointed about their poor ranking across the search engines and looking to us for help. After a quick look at their website, it is easy to see that the content is generic, boring and—even worse—NOT at all SEO friendly.


Posting content this way may save time, but it wasn’t written to attract potential clientele or provide you with a better ranking on search engines. Since these big website corporations have thousands of clients and send every client the same cookie-cutter content, it might be possible that users see this content over and over again which could turn them off from using your services.


The most important aspect of your website for SEO is content. This content needs to be updated, fresh, relevant and informative. What is the worst thing for our website’s SEO? The opposite: duplicate and stagnant content. Search engines punish websites with redundant content while they reward those with original, fresh content. When you use content that is provided to you from those big website corporations, it will be fill-in-the-blank, duplicated and unoriginal.


Trust us and take the time to write your own content. A good rule-of-thumb is to write 400-600 words per page or blog post. It is also important to add content on a consistent basis (we recommend adding a 400-600 word content piece at least once per week). Keep in mind that you do not need to add all of your content at once. The key is to continue to write and post to your website gradually and consistently.


If you are too busy and don’t have the time to keep up with creating and posting content to your website, then find a good content creator and pay them to create SEO rich content for you. Brilliant Agent offers a very affordable Content Creation service for individuals who need assistance. Our SEO and content experts team up to create fresh and original content created specifically for your website. No templates, no duplicate content—and very SEO friendly.


Whichever method you choose will work in your favor. When you switch from using auto-generated content, the only way you can go is up!



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